Tiffany Gooch

Tiffany Gooch
  • Principal Consultant, Aurora Strategy & Writer

Part politico and part creative, Tiffany Gooch finds winning solutions in unwinnable circumstances. A skilled consensus builder and storyteller, her work centres on public affairs campaigns and crisis communications.

Gooch brings a wealth of experience to her clients having worked in numerous roles advising provincial Ministers, MPPs, and the Premier of Ontario. Since leaving government she has consulted across multiple sectors spanning post secondary education, technology and innovation, finance, government agency, agriculture, healthcare, skilled trades, and culture.

Her experience in strategic communications planning, with a practical approach to digital media and a natural, decisive leadership style make her the ideal calm in a storm to provide sage advice during a crisis situation. Whether you are looking for executive media coaching, a stakeholder management plan, or a tabletop crisis simulation for your team, Gooch has you covered.

Gooch currently sits on the board of governors for the University of Windsor, is a biweekly contributing columnist on the Toronto Star Sunday Politics Page and has contributed regularly to the CBC Power and Politics program. She’s also served previously on the Ontario Liberal Party Executive Council.

Gooch is a farsighted leader and champion for diversity and inclusion.